David Beckham’s Underwear Campaign for H&M



David Beckham’s collaboration with H&M, which has him “designing” and modeling a line of undergear, has finally come to light.

The briefs won’t be in stores till February 2 but this first ad looks good.

Still, even though Bex is hotter than us and 99% of the male population, here he looks a little…tired? Has he put on weight? Is Harper Seven keeping him up till all hours?

We need to get to the bottom of this, so we’re gonna pore through this collection of ads and billboards David did for Armani over the years.



Armani - Dec 2007


Armani - June 2008


Armani - Feb 2009


Armani - Feb 2009


Armani - June 2009


Armani - June 2009


Armani - June 2009


Armani - July 2009


H&M - January 2012


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